Services
We are channel-agnostic on purpose. The media plan follows where your CPA is cheapest, not where our team happens to be certified.
RTB display, video and CTV bought through our own DSP seat and vetted supply partners — with SSP-level transparency on where every dollar lands.
The performance channels most agencies avoid because they are hard. Advertorial funnels, push and in-page push, popunder — run at sub-source granularity.
Google and Microsoft Ads built around commercial intent — keyword architecture, RSA testing and negative-keyword hygiene that protects the budget.
Meta, TikTok and X campaigns built as creative testing machines — because on social, creative is the targeting.
Ad creative and landing pages produced in-house, on the same team as the buyers — so the feedback loop from data to next iteration is hours, not weeks.
Nothing gets optimised that is not measured correctly. We build the measurement layer first, then spend against it.
Engagement models
Whatever the model, media cost is passed through at cost and shown to you in the raw platform reporting.
% of managed spend
Full-service buying across the channels in your media plan. We own strategy, execution, creative and reporting.
Reduced fee + CPA bonus
A lower fixed fee with an upside component tied to agreed performance thresholds. Aligns our margin with your result.
Fixed project fee
For in-house teams that want the diagnosis without handing over the accounts. Findings, prioritised fixes and a media plan.
Typical engagements start from $20,000/month in managed media spend. Below that, the test budget is usually too thin to reach a confident decision.
Onboarding
We pull apart your current accounts, tracking and unit economics. You get the findings whether or not you hire us.
Conversion tracking, postbacks and reporting get fixed before a single dollar of new spend goes out the door.
A ranked channel plan with target CPAs, a defined test budget and the exact hypotheses each test is meant to answer.
Campaigns go live in cohorts. Creative, placement and bid decisions are made on daily data, not monthly reviews.
Winners get budget, losers get cut, and we keep pressure-testing so today’s winner does not quietly become tomorrow’s waste.
FAQ
We work best with advertisers spending from $20,000 per month upward. Below that, the testing budget is usually too thin to reach statistically meaningful decisions before the budget runs out.
Either a percentage of managed media spend, a flat monthly retainer, or a hybrid of a reduced retainer plus a performance component. The model is agreed up front and the media cost is always shown to you at cost.
Always. Accounts, pixels, tracking domains and creative assets are yours. If we part ways you keep everything, including the historical data.
Typically two to three weeks from kick-off: roughly one week for the audit and measurement setup, then a week for media plan and creative before launch. Rush launches are possible where tracking is already clean.
We decline anything that requires misleading claims, fake endorsements or cloaking to run. It is a short-term revenue decision with a long-term account-ban cost, and we will not put our supply relationships behind it.
Both. A meaningful share of our work is media buying for affiliates and networks, which is where sub-source level control and fast creative iteration matter most.
Next step
Send us your current spend, target CPA and the channels you have tried. You get back a written media plan and an honest read on whether we are the right team for it — no pitch deck.