Media buying agency & demand-side platform
We buy the traffic that actually converts.
BlueBird Ads plans, buys and optimises programmatic, native, push and paid search media for advertisers who are judged on CPA and ROAS — not on impressions, reach or a nicely formatted monthly deck.
Media cost shown at cost You own every account No long lock-in
Live campaign view
Blended performance
ROAS
3.4x
+18%
CPA
$21.40
−24%
CVR
4.8%
+11%
Conversions / day
Last 30 days
Native — advertorial funnel
42%
Programmatic display
28%
Paid search — brand + generic
19%
Push / in-page push
11%
Illustrative dashboard — not client data.
$40M+
Annual media spend managed
4B+
Daily ad impressions reachable
190+
GEOs with live inventory
60+
Integrated traffic sources
What we do
One team across every performance channel that matters.
Most agencies specialise in one platform and quietly push you toward it. We buy across channels and let the CPA decide where the budget goes.
Programmatic Media Buying
RTB display, video and CTV bought through our own DSP seat and vetted supply partners — with SSP-level transparency on where every dollar lands.
DetailsNative, Push & Pop
The performance channels most agencies avoid because they are hard. Advertorial funnels, push and in-page push, popunder — run at sub-source granularity.
DetailsPaid Search & Shopping
Google and Microsoft Ads built around commercial intent — keyword architecture, RSA testing and negative-keyword hygiene that protects the budget.
DetailsPaid Social
Meta, TikTok and X campaigns built as creative testing machines — because on social, creative is the targeting.
DetailsCreative Studio
Ad creative and landing pages produced in-house, on the same team as the buyers — so the feedback loop from data to next iteration is hours, not weeks.
DetailsTracking & Attribution
Nothing gets optimised that is not measured correctly. We build the measurement layer first, then spend against it.
DetailsWhy BlueBird
Built like an in-house team, priced like an agency.
Six things clients tell us are different here. Every one of them exists because we got burned by the opposite somewhere else.
Buyers, not account managers
The person on your call is the person in the platform. No layer of coordinators relaying your questions to someone you never meet.
Transparent media costs
You see the raw platform spend, our fee and the margin structure. No arbitrage on your budget hidden inside a blended CPM.
Our own tech stack
In-house tracking, bid automation and reporting built on Cloudflare Workers — so we are not waiting on a vendor roadmap to ship an optimisation.
Data before opinions
No keyword, placement or creative gets judged before it has statistically meaningful volume. Killing things early is how budgets get wasted.
Compliance as a feature
Policy review on creative and landing pages before launch. Account bans cost far more than the campaign they were meant to save.
Reporting you can act on
Live dashboards down to sub-source and creative level, plus a weekly written read-out of what changed and what we are doing about it.
How we work
Measurement first. Spend second. Always in that order.
Roughly two to three weeks from kick-off to live campaigns — most of it spent making sure the numbers we are about to optimise against are real.
- 01
Audit & discovery
We pull apart your current accounts, tracking and unit economics. You get the findings whether or not you hire us.
- 02
Measurement first
Conversion tracking, postbacks and reporting get fixed before a single dollar of new spend goes out the door.
- 03
Media plan & test budget
A ranked channel plan with target CPAs, a defined test budget and the exact hypotheses each test is meant to answer.
- 04
Launch & iterate
Campaigns go live in cohorts. Creative, placement and bid decisions are made on daily data, not monthly reviews.
- 05
Scale & defend
Winners get budget, losers get cut, and we keep pressure-testing so today’s winner does not quietly become tomorrow’s waste.
Verticals
We know your funnel before the kick-off call.
Deep experience in the verticals where compliance, tracking and creative velocity decide who scales and who gets banned.
iGaming & Betting
Casino, sportsbook and sweepstakes acquisition across regulated and grey markets, with compliance rules baked into creative and targeting.
Finance & Fintech
Trading platforms, neobanks, lending and crypto — high-scrutiny verticals where policy compliance decides whether you scale or get shut down.
Nutra & Health
Supplements, wellness and D2C health offers via advertorial funnels, straight-sale and trial models — with claim review before anything goes live.
E-commerce & D2C
Full-funnel acquisition for direct-to-consumer brands: prospecting, retargeting and catalogue campaigns measured on blended contribution margin.
Mobile Apps & Utilities
User acquisition for apps, subscriptions and utilities, tuned to post-install events instead of vanity install counts.
Lead Generation
Insurance, home services, education and B2B lead flows — optimised on accepted, billable leads rather than raw form fills.
Next step
Tell us what you are trying to scale.
Send us your current spend, target CPA and the channels you have tried. You get back a written media plan and an honest read on whether we are the right team for it — no pitch deck.