Platform
The stack we buy on — built in-house, because vendor roadmaps are slow.
BlueBird runs its own tracking, reporting and automation layer on Cloudflare's edge network. It exists for one reason: to shorten the distance between seeing a signal in the data and acting on it.
Unified tracking layer
Server-side click and conversion tracking running on edge workers. Sub-source, creative and placement IDs are carried end to end, so every conversion can be traced back to the exact zone that produced it.
Cross-channel reporting
One dashboard that reconciles platform spend against downstream revenue from your CRM, affiliate network or e-commerce backend. No more comparing four exports in a spreadsheet.
Bid & budget automation
Rules that act on your data, not the platform’s: pause a zone at a CPA threshold, shift budget between sources on rolling performance, throttle spend when conversion tracking goes quiet.
Traffic quality filtering
Pre-bid and post-bid filtering against bot signatures, proxy traffic and known low-quality sub-sources — with the blocklist maintained across every account we run.
Creative asset pipeline
Versioned creative library with automatic naming conventions, so creative performance stays comparable across channels instead of dissolving into untitled_final_v3.
Multi-GEO landing delivery
Geo and language-aware landing page delivery from the edge, with per-market variants and split testing built in at the routing layer.
Integrations
It plugs into what you already run.
Tracking is only useful if it reconciles with the systems your finance team trusts. We integrate rather than replace.
Ad platforms
Google Ads, Microsoft Ads, Meta, TikTok, DV360, The Trade Desk
Traffic sources
Taboola, Outbrain, MGID, PropellerAds, ExoClick, Zeropark
Attribution
AnyTrack, Voluum, RedTrack, Everflow, Branch, AppsFlyer
Analytics & CRM
GA4, BigQuery, HubSpot, Salesforce, Shopify, Stripe
Platform and vendor names are referenced for integration compatibility only. All trademarks belong to their respective owners; no partnership or endorsement is implied.
Data ownership
Your data stays yours, in your accounts.
We build on top of accounts you own — your ad platforms, your pixels, your tracking domains, your analytics property. If the engagement ends, you keep every account, every historical row and every creative asset. There is no version of this where leaving means starting over.
- Ad accounts stay in your business manager
- Tracking runs on your domains and subdomains
- Raw event data exportable at any time
- Creative source files handed over on request
- No proprietary lock-in on reporting history
Next step
Want to see the reporting layer?
We will walk you through a live (anonymised) dashboard on a call and show exactly what visibility you would get down to sub-source and creative level.